Hyperscayle, a revenue operations (RevOps) advisory and implementation firm, today announced the formal launch and analysis of new research on the state of RevOps maturity in the manufacturing industry. Based on research conducted jointly with IndustryWeek, Hyperscayle has launched a comprehensive eBook offering a fresh perspective on the current and future state of RevOps in manufacturing.
The IndustryWeek research surveyed marketing, sales and operations leaders in manufacturing companies, asking detailed questions about go-to-market operations and processes, marketing and sales technology, and adoption of RevOps strategies. Hyperscayle’s eBook analyzes the data to provide an analysis on the current state of RevOps in manufacturing and provides guidance on the best ways for manufacturers to get started or quickly scale their RevOps maturity.
“Over the last ten plus years, leaders in manufacturing companies have invested heavily in automation and technology for the shop floor, but invested relatively little in the process and automation of their go-to-market teams,” said Ben Mohlie, CEO & Co-Founder of Hyperscayle. “Hyperscayle has seen this firsthand in our growing number of manufacturing clients. This made us curious: outside of our current sample set, what is the current state of RevOps in manufacturing?”
The eBook provides manufacturers with a clear definition of RevOps, a RevOps Maturity Model, and RevOps Framework to use as they work to improve overall RevOps maturity. It also provides Hyperscayle’s guidance on the best ways for manufacturers to get started with RevOps, based on many years of experience serving cutting edge SaaS companies.
“RevOps is growing in importance for all businesses, but until now, the practices around effective, strategic RevOps have largely evolved in the world of B2B SaaS,” said Mohlie. “Hyperscayle’s years of experience with RevOps at these cutting-edge SaaS companies, combined with our recent success serving several large manufacturing companies, gives us a unique perspective on the significant business value manufacturers can achieve with a strategic RevOps approach.”
To hear about the research findings, key takeaways and clear next steps for manufacturers, join the upcoming LinkedIn Live event on March 27th at 1:00pm Eastern: https://www.linkedin.com/events/7298007186285219840/about/
Hyperscayle, LLC is a revenue operations (RevOps) advisory and implementation firm. We help companies grow and scale by streamlining how marketing and sales work together to drive revenue from lead to cash. Hyperscayle provides both strategy and execution for RevOps projects, building foundations for rapid growth by connecting teams and technology, empowering people to make decisions that drive revenue. Connect with us at www.hyperscayle.com.
