Dive Brief:
- Balanced Health Botanicals recently brought production of its hemp-derived gummies in house, giving the Denver-based CBD gummy maker greater efficiencies and control over its supply.
- The Village Farms International subsidiary said the move enables “greater innovation, agility, and inventory control” of its CBDistillery products, allowing the company to make special holiday batches and other limited edition offerings.
- Mark Grunder, Balanced Health Botanicals’ VP of operations, said in a statement that the move also makes the company better equipped to produce CBD gummies at a faster rate without sacrificing quality.
Dive Insight:
To keep up with growing demand, Balanced Health Botanicals moved its CBDistillery gummy production to a facility south of Denver. The location allows the company to develop and innovate products at a quicker pace without the challenges of outsourcing production elements.
“Now we're able to be nimbler in response so that we can continue to deliver CBD products with the benefits our customers are relying on to support their wellness,” Bill Stoufer, president of Balanced Health Botanicals, said in a statement.
The CBD manufacturer is also looking to keep up with changing consumer tastes as more states allow DoorDash and other delivery services to bring hemp-derived food and drink to peoples’ doorsteps.
“As preferences evolve, DoorDash can now help eligible customers find new products to safely enjoy while they unwind and recharge in the new year,” Jacob Morello, DoorDash’s director and general manager of alcohol and emerging categories, said in a statement.
So far, gummies are the top hemp-derived product delivered by DoorDash since the delivery service started its pilot program last month. Participating states include Georgia, Kentucky, Tennessee, Louisiana and others.
The global market for CBD gummies is projected to grow eight-fold over the next eight years to $19.93 billion, with North America as the most significant region, according to Straits Research.
